3 Content Marketing Trends to Watch

“Content marketing is a success defining element for today’s businesses. Better the content marketing better is the business.”

Content marketing in a right way can give your business a right exposure. In this fast paced world of internet, you cannot neglect it, otherwise your business might extinguish in the end. You have to pay equal attention to content creation and promotion.

With each passing day, we see new trends emerging in almost every aspect of online marketing. Content marketing is no different. From Facebook, Twitter to Snapchat, new platforms are being emerged, promising to deliver better value for content marketing.

To stay competitive, companies have to stay updated with the emerging trends. That’s why today I aim to shed light on major trends that you should watch closely in 2017.

Content Marketing Through Videos

Video is visual description of your story.

Being in trend from quite some time, videos will continue to lead the content marketing in 2017. The effectiveness of videos is obvious as indicated by the following statistics on HubSpot.com.

  • Videos increase click-through rate by 200-300%
  • Videos increase conversion by 80%
  • 64% of customers make buying decisions after watching the video
  • YouTube reports 100% increase in mobile video views every year.

No doubt, marketing through videos is really effective but that does not mean you start doing it haphazardly. You should do strategic video marketing to squeeze maximum juice out of it. Make purposeful videos and align with your long-term strategy. Through videos, you can:

  • Deliver your brand message
  • Communicate your brand story
  • Explain your value proposition
  • Build relations with your customers and prospects.

However, you also need to be careful while creating videos. A boring video or a video that does not have any value for customers will go in vain.

Keep following do’s and don’ts in mind:

Do’s:

  • Videos should be purposeful and carry value for your customers.
  • Videos should be attention grabbing.
  • Videos should be bit emotional or sentimental.

Don’ts:

  • Videos should not be too long or too short
  • Videos should not be boring
  • Videos should not be offensive by any mean.

So heads up for 2017 and aim to interact and convert your customers through strategic video marketing.

Content Marketing Through Snapchat

As reported on Bloomberg, every month Snapchat gets about 10 billion views and 100 million active users. Imagine the wider audience you can reach by using Snapchat.

Snapchat is on scene since 2012. Earlier, it was considered mainly as a sexting app. But with the passage of time, Snapchat added features that make it a really attractive marketing medium for businesses. 2017 is expected to see exponential growth in Snapchat use for content marketing.

Snapchat allows 10 second snapshots. That means nothing useless, only the message that you really want to convey. Not only it is highly engaging, it also allows easy interaction with customers. Through a 10-second snapshot, you can

  • Introduce your business
  • Convey your inspiring story
  • Create a teaser
  • Offer a discount or promotion
  • Find the talent
  • Promote your product

And the options are unlimited.

So keep your fingers crossed in 2017 to explore thousands of ways you can use Snapchat to reach a wider audience.

Use Data-Backed Content

Whatever medium you are using for content marketing, make sure that the content you are marketing is valuable. It should be informative, educative and interesting. Back it with important statistics, facts and figures to build a high level of trust with your audience. Include case studies, expert opinions and empirical evidences to support your information.

So keep these points in mind while you are planning a content marketing strategy for 2017. Focus on these areas and you will have a brilliant year ahead.

Best of Luck!

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Five Former All-Stars Who Need To Have Comeback Years in 2017

St. Louis did to Chicago what the Cubs did to the Cardinals during last year’s off season, signing a valuable part of their outfield to a free agent contract. In 2015 Jason Heyward went from the Cardinals to the Cubs, where he received a World Series ring.

This year, the Cardinals returned the favor, signing Dexter Fowler to a free agent deal. Fowler served as a spark at the lead off spot for the Cubs, as well as providing near Gold Glove defense in center field.

St. Louis hopes the overall season turns out as well as 2016 did for Heyward and the Cubs, who won their first Fall Classic in over one hundred years. In order for that to happen, the Cardinals will have to get better individual results from Fowler than the Cubs did from Heyward. Although he remained a top notch defensive right fielder, Heyward’s offensive numbers were disappointing. He struggled so much that manager Joe Madden did not even start him in several World Series games against the Indians.

The Cubs are hoping Heyward has a comeback season in 2017, as are a dozen or so other players. Several of them were mentioned in an article by David Schoenfield at ESPN.com on December 6,2016, a list including Arizona pitcher Zack Greinke, Boston infielder Pablo Sandoval, and Washington first baseman Ryan Zimmerman.

Omitted from that list are five other players who are hoping to bounce back after a down year, or in some cases, back to back down years. Here are five other prominent players who need to have comeback years in 2017.

Joe Mauer of the Minnesota Twins

The former American League Most Valuable Player has had two sub par years in a row, even though he still leads the Twins in quality at bats. Mauer’s batting averages in 2015 and 2016 were both more than thirty under his career .319 mark.

Bryce Harper of the Washington Nationals

After earning the National League M.V. P. honors the season before, Harper hit just .243 and his 24 home runs were barely half of the total he hit in 2015. The outfielder is also hoping to improve his numbers considerably, since he is eligible for free agency after the season.

Andrew McCutcheon of the Pittsburgh Pirates

Trade talk regarding the former N.L. M.V.P. has been frequent throughout the winter, so his comeback may have to occur while he is wearing the uniform of a club other than the Pirates. Ben Revere of the Washington Nationals

After hitting.317 with the Toronto Blue Jays in 2015, Revere’s average plummeted to .214 when he went to Washington. He really needs a comeback year for, like his teammate Harper, he will become a free agent at the end of the season.

Alex Gordon of the Kansas City Royals

His home run totals went up four from 2015, but his batting average dropped fifty one points to .221. Kansas City, which missed out on the playoffs after winning two straight pennants, needs Gordon to bounce back if they want to return to the postseason.

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Marketing Trends To Follow

A business without marketing is like driving with your eyes closed. It’s because if you can’t tell anything about your products and services so you are not able to make a sell and therefore marketing is important in all aspects. It allowed you to know and understand the actual demand of the customer so you can sell the right products and services in a right manner that fits their need. So, what’s your strategy to stand out in the market in the year of 2017? Don’t get surprised, 2017 is around the corner and you have to tighten your belts and make a plan from now so you can win the cut-throat competition of the market and achieve all such goals which you are not able to attain this year. Content Remarketing: It simply stands for users who visited your website, but didn’t become a lead to bring them back to it. It bounced visitors into leads, increase brand recalls and effectiveness of SEO (Search Engine Optimization) and content marketing. Therefore, you must follow the content Remarketing trend in the year 2017 to achieve your target like a pro.

Mobile Website Ruling The World: Another thing you need to include in your 2017 marketing strategy is a mobile-friendly website. If you really want to rule the market and be in the each and every home so you have to switch to a mobile-friendly website. If you are not using mobile marketing to search new audience so you are actually losing all such opportunities which your competitors gain instead.

Video Marketing Is The Rising Star: Without any doubt, one good video can lead a massive social following because of people likely to watch a video instead of reading a page of text. It is an effective way of communication that allowed you to target a wider audience and therefore, you should include it in your marketing plan to win the ever-changing market competition. Storm The World By The Power Of Social Media: Social Media Marketing is about communicating with a wider audience. It allowed you to win the market and boost your position over the World Wide Web and increase your reputation.

All above points help you to make a winning strategy for the year 2017 which actually gives you the result that leads your business at a higher level. So, what are you waiting for? Make a plan as soon as it possible so you can implement it with confidence to achieve your goals.

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LYFT Driverless Car Network

Not so long ago in the past and to be more specific, it has been just 4 years since the announcement of LYFT as a large competitor for Uber. Today the company has grown in size and popularity and is definitely making waves in terms of pricing along with coverage. This company was first thought of as a fly by night company to be hauled away in the next big growth of Uber. However, this has been a far thought for LYFT. This company has been silently building itself and engulfing its efforts in technology. Their most recently talked about innovation to be brought online will be a Driverless Car Network.

Now many have bogged at the idea of Driverless cars, but they are becoming more and more trendy as time moves on. Innovators such as Mercedes has put self-driving capabilities in many of its models, followed by General Motors Nissan, Toyota, Audi, Volvo, and Tesla. Self-driving cars are no longer a talk of possibility; they are now here to stay. For that reason, GM has jumped on the forefront to invest $500 million in LYFT’s initiative for their Driverless Car Network. This effort essentially will change the way how we commute and reduce the risks associated with impaired drivers or drivers which are inebriated. As opposed to going out in the car yourself to make a pickup of a friend or parents, a simple call or selection in the LYFT app will send a Driverless LYFT vehicle to the pickup aid of the designated person and taking them safely to their next location without incident. This means that the 94% of road accidents which are caused by human error will be drastically dropped due to the car being driven by Artificial Intelligence. Roadways will be more accessible with less vehicles cluttering the highways as more accessibility for carpools and more ability to work while riding effortlessly to work or to school. Many traffic jams are accounted by accidents which occur during morning or evening rush hour. Imagine not having to deal with such delays and being able to effortlessly get home while finishing up a project for work, school, or leisure. This is the future the LYFT is in the process of unveiling to the world in 2017. As far as designs for the Driverless Car Network that LYFT will unveil in 2017, its all just speculations as LYFT along with General Motors has managed to keep talks or leaks about the designs under heavy guard. At the moment these companies stand at the cusp of changing the way how we all use our vehicles and LYFT is the company that is driving the helm.

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Dissociative Identity Disorder Symptoms, Causes and Treatment Methods

As we all know that people are suffering from distinct diseases, day by day. Some people are suffering from Diabetes while a few are suffering from High Blood Pressure. In fact, there are so many diseases which are infecting most of the people, including, Diabetes, Asthma, Allergies, Lung cancer, Breast cancer, Colon cancer, Depression, Heart disease, Heart attack, Chronic pain syndromes, Fibromyalgia, Appendicitis, HIV/AIDS, Pancreatitis, Hypothyroidism, Hyperthyroidism, Hepatitis, Heart failure, Anemia, Melanoma, Metabolic syndrome, Obstructive sleep apnea, Parkinson’s disease, Migraine, Osteoporosis, Chlamydia, Hypoglycemia, Reactive hypoglycemia, Chronic bronchitis, Toxoplasmosis, Peripheral Neuropathy, Menopause, Andropause, Rectal cancer, Acromegaly, Cushing’s syndrome, Addison’s disease, Hyperparathyroidism, Hypoparathyroidism, Diabetic diarrhea, Infectious diarrhea, Brain tumor, Stroke, and more.

Frankly, the main aim behind writing this article is to make you aware of Dissociative Identity Disorder (DID) because this disease is infecting most of the people and it is so important to know about the symptoms, causes and treatment of this disease.

Let’s have some knowledge of Dissociative Identity Disorder!

Dissociative Identity Disorder (DID):

Dissociative Identity Disorder was previously called as Multiple Personality Disorder. The person with DID possesses two or more distinct personalities and work according to any personality alternatively without knowing. Sometimes, a person also experienced memory loss or forgetfulness.

DID is nothing, but one of a group of conditions called Dissociative Disorders. Dissociative Disorders are a kind of mental illnesses which cause memory disruption or breakdown.

Symptoms of DID:

A person with DID has two or more distinct personalities, including, the person’s usual personality and alternate personalities. A person may experience amnesia when alternate personality takes control over the person’s behavior. An individual with DID may not or may be aware of the other personality states. Each alternate personality has distinct individual traits, personal history, way of thinking, etc. In fact, alternate personality may be of different gender, have a different name, or a distinct set of manners & preferences.

DID Shares the Following Psychological Symptoms:

1. Amnesia (memory loss or feeling a time distortion)

2. Anxiety

3. Changing the quality of functioning, from highly effective to disappointing

4. Depersonalization (feeling disconnected from one’s own thoughts, feelings, and body)

5. Depression

6. Derealization (feeling that the surrounding environment is foreign, odd, or unreal)

7. Disturbances in eating and sleeping

8. Hallucinations (false perceptions or sensory experiences, such as hearing voices)

9. Problems with functioning sexuality

10. Self-injurious behaviors such as “cutting”

11. Serious headache or pain in other parts of the body

12. Substance abuse

13. Suicide risk – 70% of people with DID have attempted suicide

Causes of DID:

The previous incidents are the key features of Dissociative Identity Disorder. In fact, 90% of the cases of DID involve some history of abuse. The trauma also involves severe emotional, physical and sexual abuse. It might also be linked to accidents, natural disasters and war.

The episodes of DID can be triggered by myriad real and symbolic traumas, including, minor traffic accident, adult illness and stress.

There are Following Causes of Dissociative Identity Disorder:

1. An innate ability to dissociate easily

2. Repeated episodes of severe physical or sexual abuse in childhood

3. Lack of a supportive or comforting person to counteract abusive relative(s)

4. Influence of other relatives with dissociative symptoms or disorders

Treatment of DID:

The main objective of DID treatment is to relieve symptoms, ensure the safety of the individual and changing multiple personalities into one integrated and well-functioning identity.

The treatment also aims to help the person safety express and process painful memories, develop new coping skills and life skills, restore optimal functioning and improve relationships. In fact, the best treatment approach depends on the individual, the nature of any identifiable triggers, and severity of the symptoms.

Most Likely Treatment Includes the Following Methods:

1. Psychotherapy: It is also known as “talk therapy”, is the main treatment for dissociative disorders. It is a broad term that includes several forms of therapy.

2. Cognitive-behavioral therapy: This is one of the forms of psychotherapy, which focuses on changing dysfunctional thinking patterns, behaviors and feelings.

3. Eye Movement Desensitization and Reprocessing (EMDR): This treatment technique was created to treat people with persistent nightmares, flashbacks and other signs of post-traumatic stress disorder (PTSD).

4. Dialectic-behavior therapy (DBT): A form of psychotherapy for people with severe personality disturbances, which can involve dissociative signs that often occur after an experience of abuse or trauma.

5. Family therapy: This helps a little in order to teach the family members about the disorder as well as the family members recognize signs of a recurrence.
6. Creative therapies: These therapies include art therapy and music therapy, which allow patients to explore as well as express their feelings, thoughts and experiences in a safe and creative environment.

7. Meditation and relaxation techniques: These help people to better tolerate their dissociative signs and become more aware of their internal states.

8. Clinical hypnosis: This is also one of the treatment methods, which uses intense concentration, focused attention and relaxation to achieve an altered state of consciousness. This allows people to explore thoughts, feeling and memories which may be hidden from their conscious minds.

9. Medication: Medication is necessary in order to provide proper treatment to the patient. In fact, an individual with DID must be treated with anti-anxiety or antidepressant medication.

Top Medical University – An Initial and Important Step to Get Rid of Various Diseases:

A medical school is an initial and important step to get rid of myriad dangerous diseases like DID. These medical colleges provide not only theoretical, but practical knowledge regarding different kinds of dangerous diseases to the medical students so that they can participate in the current researches for the well-being of the patients who are suffering from various dangerous diseases, like Dissociative Identity Disorder (DID).

An individual can find unlimited Best Medical Universities across the world, where they can begin their professional career and give life to their dream of making a healthy and happy world forever. In fact, these universities provide direct MBBS admission without entrance test and donation at nominal fees.

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